“Affiliate Marketing” is the term that originated before Performance Marketing, and is still used today. However, over the years it has become a term that implies a much larger picture of performance-based marketing outside of traditional coupon and loyalty partnerships to include social influencers, native advertisers, mobile app developers, geo-targeting paid search partners, email marketers, and more.

Affiliate Marketing, as it sounds, is an affiliated brand and product marketing, which has grown into a more innovative, dedicated performance-based strategy that has become a driving force to incremental sales, new customer acquisitions, market expansion, customer segmentation targeting, and high ROI campaigns.

“Performance Marketing”, which includes the more traditional “affiliate marketing” that is historically known for driving sales through cashback and coupon sites alone, has become so much more over the past few years.