Why is marketing necessary?
Why is marketing done?
Why we spend so much on marketing?
TO BOOST SALES. Right?
Nowadays people focus on the number
of leads generated, but is the quantity of the leads important? Does it give you the ultimate results you want?
Firstly, what are quality and quantity leads?
- Quality leads: A quality lead is a lead that can convert into an actual sale of your product or service.
- Quantity leads: A quantity leads are the leads which are good in number but doesn’t convert into an actual sale.
So now the question comes, which is better and why?
WHY QUALITY LEADS RATHER THAN QUANTITY LEADS?
Quality leads are better than quantity leads because quality leads provide a higher conversion rate than the quantity leads. But people mostly don’t seem to understand this and approach the lead generation companies to deliver more leads in number and therefore we the marketers are under constant pressure to deliver more leads. Too often, we respond to this pressure by designing programs that emphasize lead quantity over lead quality, resulting in a glut of low-quality leads that cost more in sales follow-up than they return in conversions.
QUALITY LEADS MEANS MORE CONVERSIONS
If you want to satisfy sales you need to feed them qualified leads with a behavioral profile that will make the follow-up faster and more effective. That may mean newer leads but the higher close ratio means there will be more total conversions. And that after all, is what everyone wants when they call for ‘more leads.’
WHY SEIZE THE ADS?
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